The first client to leverage the integration will be leading global agency Omnicom Media Group, which will have exclusive access for a limited time to Cooler Screens inventory through Place Exchange, and are looking to drive a number of breakthrough marketing efforts for brands. As retailers continue to invest in enhancing in-store experiences with technologies such as cashierless checkout, smart screens, IoT and smartphone integrations, and augmented reality, in-store retail media presents powerful new marketing opportunities for brands looking to reach consumers during the buying process, with engaging, high-impact messaging. While many leading retailers have launched online retail media networks, roughly 90% of food, beverage, and health retail purchases still occur in-store. The integration of Cooler Screens cements Place Exchange’s position as the largest network of in-store retail media in the US, allowing marketers to deliver point-of-sale advertising to consumers at scale – from storefront to aisle to checkout – seamlessly through the same DSP platforms they already use to drive marketing efforts in other channels such as online, mobile, and CTV. Cooler Screens can be found in leading grocery, drug, and convenience store chains, including Walgreens, Kroger, Giant Eagle, CVS, Chevron, and more. Cooler Screens is revolutionizing the in-store experience by transforming retail spaces like cooler doors into smart digital screens that deliver dynamic, targeted in-store retail messaging and merchandising capabilities. New York, NY (April 19, 2022) – Place Exchange, the leading supply-side platform (SSP) for programmatic out-of-home (OOH) media, today announced a partnership with Cooler Screens, the world’s largest in-store digital media and merchandising platform for retail.
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